Marketing Keynote Speaker Audience Perspectives
For two decades, I’ve been a hired professional keynote speaker with what I believe to be a sterling reputation for making those who hire me look good.
I’m represented by wonderful speaker bureaus that are skilled at positioning me as a keynote speaker able to impart empirical knowledge that goes beyond the odd flash of contextual intelligence, and as such, I’ve been hired by some of the largest brands in the world. I’ve spoken in front of thousands of business professionals, all looking up at the stage, eager to learn something tantamount to a magic bullet of success.
As a Professional Keynote Speaker, It’s Important to Me (and I Assume Other Keynote Speakers) That the Message I Impart in the Short Sixty Minutes I Have With an Audience is Seen as Intentional and Useful.
I spend countless hours learning as much as I can about the audience I’m speaking to, then painstakingly customize my presentation to create a gravitational-like attraction by aligning my musings to their specific needs, pains, and desire for growth-infused change. But it’s hard to really know if you nailed it. When the house lights dim and all eyes are on you, the wisdom of your teachings is landing exactly as you envisioned or causing them to squirm in their seats as though they are experiencing some sort of micro trauma.
Every now and again, I Google my name just to see if anyone that isn’t related to me values what I have to say. Fortunately, it seems that those who get to know me for sixty minutes think I’m a delight.
In one of my recent Googling’s, I came across two blog posts written by audience members who attended my keynote at a Healthcare Marketing Conference.
The first blog was titled, “Key Marketing Insights from Larry Bailin: Impactful, Purpose-Driven, and Memorable Strategies Create Impact, Not Just Motion”, and was written by Jet Marketing, a healthcare marketing company that attended the keynote.

I’ve received accolades when coming off the stage and read more than a fair share of favorable audience feedback, but these blog posts were different. Two people serving the same industry but from two uniquely distinctive market segments, both compelled to blog about my unique marketing points of view. Both writers assign shareworthy value to similar points in their own unique ways.
Both blogs were insightful to read, but the blog from Jet Marketing allowed me to see exactly what resonated with not just any audience member, but a professional marketer who feeds their family by providing marketing services to others. This marketing professional attended my marketing keynote and gleaned enough value that they were moved to write a long-form editorial piece and share it with their client base.
What I took from it was a reassurance that the effort I pour into creating compelling and relatedly interesting stories for my marketing keynotes, not to mention the days spent rehearsing on planes and in hotel and green rooms, creates mental viscosity for audience members, and to do anything less would be a dereliction of duty.
KEYNOTE SPEAKER TIP:
If you want to make the person who hired you happy,
do everything possible to make the audience write about you.





