The Birth of the Hot Sauce Factor In my marketing keynote, I have recently introduced a concept called “The Hot Sauce Factor”. The rapid rise of AI Optimization in marketing took me down a path where patterns of behavior emerged among marketing companies scrambling to integrate AI ANYTHING into their service offerings, and that’s when [...]
A recent study on LinkedIn indicated learning fatigue when it comes to AI and business professionals. 33% of workers admitted embarrassment over how little they know about AI, and 35% are nervous talking about AI for fear of sounding uninformed. At the request of those who hire me, I’ve spent a good deal of time [...]
It’s September 12th, 7:00 a.m., and I’m preparing to take the stage in Salt Lake City. I’ve been hired for a marketing keynote (through my speakers bureau, Big Speak) for the NACVA (National Association of Certified Valuators) Annual Super Conference. I’m in the back of the room listening to some of the organization leaders discuss [...]
After decades of professional keynote and conference speaking, hundreds of hours on stage, tens-of-thousands of audience members, and a flawless reputation as one of the best marketing keynote speakers people have ever seen, I know a thing or two about hiring a business keynote speaker. What Makes a Business Keynote Speaker the Perfect Speaker [...]
