A recent study on LinkedIn indicated learning fatigue when it comes to AI and business professionals. 33% of workers admitted embarrassment over how little they know about AI, and 35% are nervous talking about AI for fear of sounding uninformed.
At the request of those who hire me, I’ve spent a good deal of time on stage speaking about AI in the context of marketing. As a marketing keynote speaker, my typical time with an audience is 60 minutes. In that time, I need to impart marketing wisdom that has substance, usable and actionable insights, and examples that not only inspire great marketing but are able to be integrated into an audience member’s marketing strategy.
In my short keynote, I cannot give them the confidence they need to jump into the conversational frenzy that is AI marketing, which is why I spend more time off stage speaking to people individually on their specific needs. I also share strong content on subjects.
A recent post from digital marketing company, Single Throw Marketing, aptly titled, “What is the difference between AI Optimization and Search Engine Optimization?“ details nicely the difference between search engine optimization services and AI optimization services, while providing a detailed look at what makes AI tick when it comes to marketing.
