Google wants your answers to be questioned. By Larry Bailin White Gloves and Silver Platters In 1996 a wide-eyed search engine came onto the scene with a shiny new brand promise. All your questions would now be answered, and not just answered, but “fetched” by your very own butler named Jeeves. No matter your station [...]
The Institute For Entrepreneurial Leadership (IFEL) is proud to announce that former Super Bowl Winning NY Giant turned entrepreneur,Number 60, Brad Benson, will be a keynote at the IFEL Next Level Conference on November 13th. You may know Brad Benson as a championship NFL player or from his irreverent radio commercials showcasing his Hyundai Dealership. [...]
When I started my digital marketing career in 1994, my motivation was to help local businesses take their show on the road; go national, even global, and break free from their geographic confines. After all, that was the promise of the Internet back in the day. It made the playing field level because you could now take [...]
Content marketing is all the rage these days. Agencies and PR firms alike, all touting the power of content as if it were the last great hope of mankind. Content is the big fix to obliterate all your digital marketing woes (or at least that’s what we’re being led to believe). SEO issues—content. Social media [...]
Hindsight will be 2020 By Best-Selling Marketing Author and Keynote Speaker, Larry Bailin What the Future of Digital Marketing Will Not Look Like. 2016 marks an important temporal tipping point for marketing and marketers alike. We have stepped over the proverbial line in the sand from whence there is no return. We now stand closer [...]
